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Stakeholder Communication

Level: Intermediate · Time: ~35 min · Exam relevance: CCAR-P 6.2, 6.3, 1.6, CCAO-F 4.5

In plain English

An architecture nobody understands does not get funded, approved or adopted. Stakeholder communication is the work of explaining what the solution does, what it costs, what can go wrong and what you need from each person, in words that make sense to them.

A good analogy is a doctor explaining a treatment plan. The same facts are framed differently for the patient (what will I feel, how long), the family (what support is needed), the insurer (cost and evidence) and a colleague (dosage and contraindications). Nothing is hidden; the emphasis changes.

Why it matters

  • Generative AI creates unusually wide expectation gaps. Executives may expect perfection or fear catastrophe; engineers may underestimate operational work; risk teams may not know what controls exist. Unmanaged, those gaps become cancelled projects or unsafe launches.
  • Claude solutions are probabilistic. "It will be right 100% of the time" is never true. You need language for error rates, review steps and service levels that people can accept in advance.
  • CCAR-P 6.2 and 6.3 test whether you communicate trade-offs and manage expectations, including service level agreements (SLAs), in realistic scenarios.

How it works

Map the stakeholders

Stakeholder Cares about Bring them Ask them for
Executive sponsor Outcome, cost, risk to reputation, timeline One-page brief, ROI range, top three risks Decision, funding, priority
Business process owner Workflow impact, staff adoption, quality Process map before and after, pilot metrics Golden set, pilot users, acceptance criteria
End users Does it help me, can I trust it, can I override it Demos on their own cases, how to report problems Feedback, edge cases
Security Attack surface, identity, data exposure, logging Threat model, control set, data flow Risk acceptance, control requirements
Privacy and legal Lawful basis, contracts, retention, transparency Data-flow map, DPIA draft, vendor coverage evidence Approval, required notices
Compliance and audit Evidence, repeatability ADRs, evaluation reports, change logs Evidence requirements
Platform and operations Supportability, on-call, SLOs Runbooks, dashboards, rollback plan Acceptance of handoff
Finance Spend predictability, chargeback Cost model with sensitivity, budget alerts Budget, cost centre

Communicate trade-offs explicitly

Most architecture decisions trade between quality, latency, cost, risk and time to deliver. State the trade-off, the option you recommend and what you give up.

A reusable structure for any trade-off message:

  1. Decision needed: one sentence.
  2. Options: two or three, each with its effect on quality, latency, cost and risk.
  3. Recommendation and the evidence for it (evaluation results, cost model, risk review).
  4. What we give up and how we would know if that turns out to matter.
  5. Reversibility: how hard it is to change later.
  6. By when the decision is needed and what happens if it slips.

Talk about accuracy honestly

  • Report rates on a defined evaluation set, not adjectives. "On 400 real past cases, 91% of summaries were rated acceptable by two reviewers; 3% contained a factual error that a reviewer caught" is better than "very accurate".
  • Explain who catches errors and how. A 3% error rate with mandatory review is a different proposition from 3% sent straight to customers.
  • Separate model quality from system quality: retrieval coverage, data freshness and integration bugs cause many "AI errors".
  • Present ranges with uncertainty when you only have pilot data.

Set service-level expectations

Distinguish three terms that are often confused:

Term Meaning Example
Service level indicator (SLI) What you measure p95 time to first token; share of answers with a valid citation
Service level objective (SLO) Internal target for an SLI p95 time to first token under 2 s over 28 days
Service level agreement (SLA) A commitment to a customer, often with consequences 99.5% monthly availability of the assistant API

For Claude solutions, include quality SLOs (for example, citation validity rate, escalation rate, reviewer acceptance rate) alongside availability and latency. Do not promise an SLA stronger than your dependencies support; check the provider's published terms for your platform and plan for degradation (fallback models, queueing, graceful "please try later" messages). See reliability engineering.

Run feedback loops

  • In-product feedback: thumbs up or down with a reason, routed into a review queue that feeds the evaluation set.
  • Regular review: a fortnightly or monthly session with the process owner to review metrics, failure examples and the backlog.
  • Change notices: tell users before prompts, models or behaviours change, and what to expect.
  • Closing the loop: show stakeholders which feedback led to which change. People keep giving feedback when they see it used.

Choose the right artefact

Audience Artefact
Executives One-page brief, decision memo, quarterly value report
Risk owners Threat model, data-flow map, ADRs, evaluation and red-team results
Engineers Architecture diagrams, ADRs, interface specs, runbooks
Users Short guide: what it does, what it does not, how to check and report

Example

A one-page decision memo for an executive audience. It uses synthetic numbers.

# Decision: model tier for the policy Q&A assistant (Fabrikam Insurance)

**Decision needed by:** 14 November. **Owner:** Head of Claims Operations.

**Options**
| Option | Reviewer-accepted answers (400-case set) | p95 latency | Est. monthly model cost |
|---|---|---|---|
| A. Larger model for all questions | 94% | 6.1 s | about 2.4x option B |
| B. Smaller model for all questions | 86% | 2.0 s | baseline |
| C. Route: smaller model first, larger model for complex questions | 93% | 2.9 s (p95) | about 1.3x option B |

**Recommendation:** Option C. It keeps quality within one point of option A at roughly half its cost, and meets the 3-second
latency objective agreed with the claims team.

**What we give up:** about 1 point of accuracy versus A, and some routing complexity. We will watch the reviewer-acceptance
rate weekly; if it drops below 92% for two weeks we revisit.

**Reversibility:** high. Routing is configuration in the gateway.

**Risks:** misrouting complex questions to the smaller model. Mitigation: the router fails safe to the larger model when unsure.

Notice what the memo avoids: model jargon, unqualified claims, and any promise of zero errors.

Enterprise use case

Northwind Lending launched an assistant that drafts responses to broker queries. Two weeks into the pilot, a sales director escalated a single bad draft to the chief operating officer as proof that "the AI is not ready".

The architect had prepared for this. The pilot charter, signed before launch, stated that drafts are reviewed by a person, that the target was 85% of drafts accepted with minor or no edits, and that errors would be logged and categorised. The response to the COO was a short note: the error was caught by the reviewer as designed; the pilot was at 88% acceptance; this error belonged to a category (out-of-date rate tables in the knowledge base) already fixed by moving to an event-driven re-index; and here are the next two weeks of metrics to watch.

The escalation became evidence that the controls worked. Without the charter, the same incident could have ended the pilot.

Common mistakes

  • Over-promising ("it will eliminate manual review") to win funding, then losing trust at the first error.
  • Under-explaining risk to security and privacy teams, who then block late.
  • Jargon with executives (tokens, embeddings, temperature) instead of outcomes, cost and risk.
  • Metrics without baselines, which make any number meaningless.
  • Silent changes to prompts or models that users notice before you tell them.
  • One-way communication: no channel for users to report problems, so you only hear about failures through escalations.

Security considerations

  • Be precise with security stakeholders about what the model can and cannot do: which tools it can call, with which identity, and which actions require approval. Vague answers erode trust.
  • Do not share sensitive examples (customer data, internal incidents) in broad demos or slide decks; use synthetic data.
  • Make residual risks explicit and get them accepted by named owners. "Accepted by the CISO on 3 October" is evidence; "discussed" is not.
  • Include AI-specific incidents (prompt injection, data disclosure, harmful output) in incident communication plans (incident response).

Troubleshooting

Symptom Likely cause Fix
Executives lose confidence after one bad example No agreed error expectations Pilot charter with target rates and review design, signed before launch
Engineers and business disagree about "done" Acceptance criteria not written Define SLIs, SLOs and evaluation thresholds together
Users stop using the tool Feedback ignored or tool unreliable Show "you said, we did"; fix the top failure category first
Risk teams keep asking the same questions Evidence scattered Maintain an ADR log and an evidence index per solution

Check your understanding

  1. What is the difference between an SLO and an SLA, and why should quality metrics appear among your SLOs?
  2. List the six parts of the trade-off message structure.
  3. Why should accuracy be reported on a defined evaluation set rather than with adjectives?
  4. What did Northwind Lending's pilot charter contain that turned an escalation into evidence?
Answers
  1. An SLO is an internal target for a measured indicator; an SLA is an external commitment, often with consequences. Claude solutions can be available and fast while giving poor answers, so quality indicators (citation validity, reviewer acceptance, escalation rate) need targets too.
  2. Decision needed; options with their effects; recommendation and evidence; what we give up; reversibility; deadline and the consequence of slipping.
  3. Adjectives cannot be compared, tested or tracked. A rate on a fixed set gives a baseline, enables regression testing and lets stakeholders judge acceptability with the review design in mind.
  4. Human review of every draft, a target acceptance rate, and a commitment to log and categorise errors, all agreed before launch.

Further reading